Consistency and Repetition
Consistency and repetition play an important role in effective communication.
Consistency develops a pattern your audiences can come to expect and subconsciously build familiarity with. Repeating a message can lead to a person taking action, as they develop a preference for your messages.
Have a content plan/schedule
This process makes you think strategically, so you aren’t struggling to come up with ideas on a daily/regular basis.
When you have a content plan/schedule for your various social media posts, blogs, email campaigns and/or advertising, it sets your business up for success. When you take the time to develop content ideas in advance, whether it be for a week or a month (or more) at a time, it alleviates the burnout of coming up with ideas on the fly. As such, it allows you to focus on other areas of your business.
Review your upcoming/scheduled content
Make sure it is still relevant, timely and sensitive to current events.
As global events arise it is important to communicate with your audiences. With that being said, take time to review your upcoming/scheduled communications (social media posts, email campaigns, advertising) and ask yourself 'is it still, relevant, timely and tasteful to current events?' Maybe it isn’t appropriate at the time, and can be delayed. Maybe the message can be reworded to be more sensitive.
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