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  • kimcoyle1012

The Importance of a Content Plan

Are you scratching your head of what to post on Instagram?

Is your social media content becoming stale and outdated?

Are you creating a video or writing a post at the end of a long, exhausting day, knowing it is not your best, but you need to put something on social media? Maybe one of the above scenarios resonates with you. I am here to tell you about the importance of content planning! For as long as I can remember, I have been a planner. It is in my nature. Whether it is an event, my daily activities or my social media, it is all planned carefully.

Content planning makes you think strategically, so you aren’t struggling to come up with ideas on a regular basis.

When you have a content plan for all of your material, whether it be social media posts, blogs or email campaigns, you are setting your business up for success. When you take the time to develop content ideas in advance, whether it be for a week or a month (or more) at a time, it alleviates the burnout and stress of coming up with ideas on the fly. You will also be able to focus on other important areas of your business. Planning future content allows you to see the big picture of what content is coming up, instead of rushing just to put something out there. In addition, you will notice if there are any gaps that need to be filled.

If you want to know more about how to implement content planning, I am excited to share my strategy with you, to help you succeed. I invite you to follow these steps.


· Set up an Excel file with the following columns: date, name of each platform, image/video description, website link and notes.

· Towards the end of the month, schedule time (I suggest an hour, or two), to come up with content ideas for the following month).

· Write the topic/writing prompt in the social media platform column and make any notes in the image description column. Planning things out allows you to see where there are any gaps, or if your content is overly repetitive.

There are lots of content planning templates available. If you would like mine, which is one spot to include all of your content details, send an email to


· Once per week, take time to fully write out the posts in a Word document. This allows you to utilize spelling and grammar checks to minimize spelling and grammatical errors. Record the hashtags you will use, as well as any relevant notes.

· Create or select all of the necessary images at this time. Make sure your images are designed for the platform they will be used for. This way you know you have everything you need for the following week.


Now it’s time to pre-schedule those posts. This step is helpful, so you don’t have to worry each day about posting. There are a couple of methods I have used and I am confident one of them will work for you.

· If you have a Facebook or Instagram Business account, use the Content Creator Studio to pre-schedule your posts.

· If you use a social media scheduler, such as Later, Zoho, SproutSocial, HootSuite, PreviewApp, etc add in all of your posts/images and other information and you are set to go.

Don't forget to review your messages a day (or two) before they go out, to make sure they are still relevant, timely and tasteful to current events. Maybe it isn’t appropriate at the time and can be delayed. Maybe the message can be reworded to be more sensitive.

If you have any questions about content planning or would like to discuss any of my writing services, please don’t hesitate to reach out.


Phone: 905-749-4382

Email: Let me help you tell your unique story!

Thank you for reading and I hope you visit again soon!

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