When I ask people why they don’t communicate with their audiences (either regularly, or not at all); below are the three most frequent responses I receive. The lack of time answer is by far the most common.
1) I don’t have time
2) I don’t know what to write about
3) I don’t want to sound like everyone else
As a small business-owner myself, I know your to-do list seems endless. You are likely serving customers at your restaurant, store or salon; making products to fill incoming orders; managing inventory and/or contacting suppliers. On top of all those important tasks, you know you should communicate about your products/services, who you are etc., but this task gets pushed to the bottom of your priority list. You are not alone!
In today’s digital age, where we are inundated with information coming at us non-stop, you might feel like it is an uphill battle to grab the attention of your audience.
What if I told you there was a solution?
There is!
A content strategy.
A thorough, well defined and executed content strategy is the key to success and what sets you apart from the noise.
I can and would love to help you create a content strategy to alleviate your writing woes?
Unveiling the Essence: What is a Content Strategy?
A content strategy acts as the guiding blueprint for the planning, creation, distribution and management of content. It goes beyond content creation and delves into the details of what content to produce, how to distribute it and when to do so. A content strategy also considers the needs and preferences of your target audience, aligns with your overarching goals and adapts to the ever-evolving digital landscape.
Armed with the above information about what a content strategy is, it is important to note, there isn’t one cookie-cutter approach. Content strategies are unique. Your strategy will differ depending on your industry, audience, goals. However, there are specific methods to build a long-term plan to help grow your brand and your business.
The Power of Purpose: Why Content Strategy Matters
A robust content strategy is extremely valuable. Here are seven reasons why your business should have a content strategy:
1. To tell a consistent, cohesive story about your business/brand.
2. To ensure content has a balanced tone and purpose.
3. Variety in types of content and allows you to see if there are content gaps.
4. To maintain a manageable frequency to your content (social media, blog, e-newsletter).
5. Clear objectives.
6. Consistent measurement strategies.
7. Allows you to focus on other areas of your business.
Let's Get Started! What My Content Strategy Service Entails Now that I have covered the basics of a content strategy, you might be enthusiastic to develop one for your business, refresh the one you already have, or you might have questions. I am here and would welcome the opportunity to have a conversation with you about how I can help you in this area (or anything else writing related). My content strategy service begins with a consultation, so I can learn about your business, goals and audience. I would then work closely with you to develop a customized plan, based on the information provided. Your content strategy would include the following:
Audience overview
Content pillars
20 writing prompts
Frequency of posts
Best days/times to post
Basic brand guidelines (fonts, colours)
Call to actions/wordings to encourage audience engagement
Relevant hashtags for social media
A fillable worksheet to plan your content (social media, enews, blog)
Communication for clarification/updating purposes, review and revisions.
If you have questions about my content strategy service or anything writing related, please reach out to me by calling 905-749-438, emailing kim@kimcoylecontent.com OR you can quickly and easily Book your FREE 30-minutue Discovery Call Let me help you tell your unique story!