This blog shares information on a topic that has been the cornerstone of successful marketing strategies for businesses around the world - email marketing. As a Canadian writer and content creator, I have come across some persuasive insights shedding light on the importance and the benefits of incorporating email marketing.
Understanding Email Marketing
At its core, email marketing is a strategic approach which involves sending targeted emails to a specific audience, with the goal of promoting products, services or building relationships. It is a powerful tool, allowing businesses to connect with their audience directly in their inbox.
Why is Email Marketing Important?
Several reputable sources emphasize the significance of email marketing in the current business landscape. Email marketing is essential for building and maintaining customer relationships. Forbes, a beacon of business insights, emphasizes how email marketing remains the most powerful tool to take your business to the next level.
Fun fact: According to HubSpot 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands.
Benefits of Email Marketing
Now let’s explore the benefits of incorporating email marketing into your business strategy, drawing insights from well-regarded sources.
1. Tailored & Targeted Communication
HubSpot emphasizes the power of direct communication with your audience. Email marketing provides a unique opportunity to tailor messages to specific segments of your audience, ensuring your communication is relevant, impactful and provides value to your readers.
Email marketing platforms such as Constant Contact and MailChimp highlight the power of targeted marketing through email campaigns. With segmentation and personalization features, businesses can tailor messages based on customer behaviour, preferences and demographics, resulting in higher engagement.
2. Owning Your Contact List
Were you aware your social media follower list is owned by the respective social media platform? How many customers and followers would you lose, if one of those channels disappeared?
Building an email list is crucial! This is your contact list that you own. You can interact with these users, regardless of the email provider and you also own the content you produce and send. However, you can’t send bulk emails. In Canada you must be Canadian Anti-Spam Legislation (CASL) compliant. Users must have signed up for your communications and there must be an ‘unsubscribe’ option.
3. Increased Brand Awareness
Email marketing is a tool that can help potential customers discover your brand. MailChimp points out how consistent and well-crafted email campaigns contribute to increased brand awareness. Regular communication with your audience keeps your brand at the forefront of their minds, fostering brand loyalty and trust.
4. Generate Website Traffic
When developing email marketing campaigns, ensure you direct traffic to your website. This keeps your audience engaged with your brand and your site and improves your Search Engine Optimization (SEO). Don’t forget to include a clear and concise call to action in your copy that links your reader directly to the page on your site you want them to go to.
5. Increase Leads/Sales
Email marketing campaigns can further qualify leads so your sales team isn't wasting time on bad leads. Also, you can keep track of whether those leads open your emails or engage by clicking the links in your email.
6. Measurable Results
Forbes highlights the importance of measurable results in marketing efforts. Email marketing platforms provide robust analytics, allowing you to track open rates, click-through rates and other essential metrics. This data-driven approach enables businesses to refine their strategies for optimal results.
7. Cost Effectiveness
According to Constant Contact, one of the significant advantages is the cost-effectiveness of email marketing compared to traditional advertising channels. It allows businesses, big or small, to reach a large audience without breaking the bank.
8. Mobile Accessibility
As noted by Made in Canada, a platform dedicated to showcasing Canadian businesses, email marketing aligns well with the mobile habits of consumers. A significant portion of email opens occurs on mobile devices, making it crucial for businesses to ensure their email campaigns are mobile-friendly.
In Summary
To sum things up, as we navigate the dynamic landscape of digital marketing, email marketing stands out as a steadfast and effective strategy. Incorporating email marketing into your strategy can open up new avenues for growth and connection.
If you aren’t already using email marketing, what are you waiting for?
Whether you have questions or you want me to write, review or assist you with you your email communications, I would love to hear from you. Let’s start a conversation of how I can support you. Email kim@kimcoylecontent.com to get started
Let me help you tell your unique story!