I am proud to announce the launch of this blog – Content Corner. Grab a coffee (or your favourite beverage) and join me, as I regularly share writing tips, tricks and advice I have learned over the past 15 years working in communications. Fresh content will be posted on a regular basis and I encourage you to please reach out to me if you have a topic or question for the blog. If you have been following me on my social media channels – thank you! I will still provide valuable content on those platforms, but moving forward, longer posts, that contain more detailed information/advice, will have a new home on this blog. I will provide little sneak peak posts on social media and encourage followers to come here to read more. In this inaugural post I would like to discuss some reasons why it is important to have a content creator (such as myself).
The digital space is evolving rapidly and people are consuming large amounts of content on a daily basis. Knowing who your audience is, what type of content they prefer and how they engage with your brand are important considerations. Your audience is unique and therefore, your content strategy should be as well. It should not be a one-size fits all approach.
Below are 5 benefits of having a content creator.
Reason #1: To ensure your messages, stories and other content has a strategic approach. Rather than creating and distributing content at lightning speed, making sure each piece of written material has a specific purpose is key. With the amount of information we are inundated with, don’t add to the ‘clutter’.
Reason #2: To free up time. This allows you to focus on other important business operations, such as focusing on customers, making products to fill incoming orders, managing inventory, or contacting suppliers, amongst a host of other daily tasks.
Reason #3: To ensure your brand voice is consistent throughout all of your material. Whether it is social media, e-newsletters, a blog or website copy, the tone, style and wording should remain consistent. Don’t confuse your readers.
Reason #4: Alleviate the pressure of coming up with new content ideas on a regular basis. There are lots of different ways to tell your story. A content creator provides fun and engaging ways to tell your story that you might not have thought of.
Reason #5: Content is created with a specific call to action, which encourages engagement. Don’t leave it up to your followers to try and figure out what you want them to do, or where they should go.
I can and would love to take the writing piece off your plate. Whether it is social media, e-newsletters or website copy, let me help tell your unique story.
While you are here, I encourage you to explore the website (if you haven’t already) to learn about services offered, read client testimonials, sign up to the e-newsletter and more.
Please don’t hesitate to reach out to me by emailing kim@kimcoylecontent.com to learn how I can tell your unique story!
Thanks for reading and I hope you visit again soon!
Kim Coyle
Owner
Kim Coyle Content Creation